Naruto has been well received in both Japan and the United State

Naruto has been well received in both Japan and the United States. It has run in Weekly Shonen Jump for over a decade.[170] As of 2007, the manga had over 71 million copies in circulation in Japan,[171] while in 2008 this increased to 89 million.[172] In April 2010, Shueisha announced that Naruto had 100.4 Naruto Costumes million copies in print, becoming the publisher's fifth manga series to have over a 100 million in circulation.[173] In 2011 its sales increased to over 113 million copies, and by 2013 it had sold over 130 million, becoming Shueisha's fourth best-selling manga series.[174][175] During 2008, volume 43 sold 1.1 million copies becoming the 9th best-selling comic from Japan. Volumes 41, 42 and 44 also ranked within the top 20, but had sold fewer copies.[176] In total, the manga sold 4.2 million copies in Japan during 2008, making it the second best-selling series of the year.[177] In the first half of 2009, it ranked as the third best-selling manga in Japan, having sold 3.4 million copies.[178] That year, volume 45 ranked 5th with 1.1 million sold copies, while volume 46 ranked 9th, having sold 864,708 copies with volume 44 in 40th place.[179] Kishimoto was surprised when the series reached its tenth volume as a result of its popularity.

The Naruto manga series has become one of Viz Media's top properties,[181] accounting for nearly 10% of all manga sales in 2006. Gonzalo Ferreyra, vice president of sales and marketing for Viz, noted that sales of each Naruto volume astonished him as the series' attrition rate is relatively low.[183] ICv2 has listed it as the top manga property in North America several times.[184][185] The seventh volume of Viz's release became the first manga to win a Quill Award when it claimed the award for Best Graphic Novel in 2006.[182] The manga also appeared in the USA Today Booklist with volume 11 holding the title of the highest ranked manga series on the list, until it was surpassed by volume 28, which claimed 17th place in its first week of release in March 2008. Volume 28 also had one of the biggest debut weeks of any manga in years, becoming the top-selling Naruto Costumes manga volume of 2008 as well as the second best-selling book in North America.[189][190] During its release, volume 29 ranked #57, while volume 28 had dropped to #139.[191] In April 2007, volume 14 earned Viz the Manga Trade Paperback of the Year Gem Award from Diamond Comic Distributors.[192] The manga series also became the top manga property for 2008 in the United States with 31 volumes having been published.[193] Searches for the word "Naruto" were #7 on the Yahoo! web search engine's list of the top 10 most popular search terms of 2008, Naruto Costumes. Responding to Naruto's success, Kishimoto said in Naruto Collector Winter 2007/2008 that he was "very glad that the American audience has accepted and understood ninja. It shows that the American audience has good taste ... because it means they can accept something previously unfamiliar to them."